Digital and social media have revolutionized the way sports are promoted and how fans engage with their favorite players. Recognizing the importance of creating role models and inspiring fans worldwide, the Badminton World Federation (BWF) has partnered with Seven League, a leading digital and social consultancy agency, to launch the Star Creation Programme.
The Star Creation Programme aims to boost the global popularity of players and elevate the sport of badminton. Over the past six months, top athletes such as Kim Astrup, Mia Blichfeldt, Ashwini Ponnappa, Sapsiree Taerattanachai, and Beiwen Zhang have participated in a practical social media tutoring course. The program focused on enhancing their social media skills, growing their follower base, fostering better engagement with fans, building their personal brand, inspiring the next generation, and increasing their brand value.
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In April 2020, these five players successfully completed phase one of the pilot programme, equipped with valuable social media best practices. They expressed their enthusiasm for the program, with Ponnappa stating, “I loved the creative ideas that were shared, and I have definitely enjoyed being more open about sharing things.” Blichfeldt added, “The program has given me more confidence and a better understanding of how to create good content and engage with my followers.”
BWF Secretary General Thomas Lund hopes that these Star Creation athletes will inspire their peers to join the program, recognizing the unique opportunity for badminton players to develop close relationships with their fans. The success of the pilot program has encouraged the BWF to expand the initiative, with a second batch of players, including Michelle Li, Gronya Somerville, Chirag Shetty, Reddy N. Sikki, Lu Ching Yao, and Yang Po Han, already embarking on their weekly sessions as part of phase two.
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Moving forward, the BWF and Seven League plan to provide advanced interview and media training to prepare athletes for major tournaments like the Olympic Games. With the Star Creation Programme, the BWF aims to cultivate a new generation of badminton stars who excel both on and off the court, garnering attention and excitement for the sport across the globe.
FAQs
Q: What is the purpose of the Star Creation Programme?
A: The Star Creation Programme, developed by the Badminton World Federation (BWF) in partnership with Seven League, aims to create role models among badminton players who can inspire and engage fans worldwide. It focuses on improving athletes’ social media skills, growing their follower base, enhancing fan engagement, building personal brands, and increasing overall brand value.
Q: Who has participated in the Star Creation Programme so far?
A: Over the past six months, leading athletes such as Kim Astrup, Mia Blichfeldt, Ashwini Ponnappa, Sapsiree Taerattanachai, and Beiwen Zhang have participated in the Star Creation Programme. These players have completed phase one of the pilot program, gaining valuable social media best practices and expressing their enthusiasm for the program.
Q: How will the Star Creation Programme benefit badminton players?
A: The Star Creation Programme equips badminton players with the skills and knowledge to effectively leverage social media platforms. By enhancing their social media presence and engagement, athletes can develop closer relationships with their fans, inspire the next generation of players, and increase their brand value. The program aims to create stars on and off the court, generating more attention and excitement for badminton as a sport.
Summary
The Badminton World Federation (BWF) has partnered with Seven League to launch the Star Creation Programme, which aims to create role models among badminton players and engage fans worldwide. The program focuses on improving athletes’ social media presence, enhancing fan engagement, and building personal brands. Leading athletes such as Kim Astrup, Mia Blichfeldt, Ashwini Ponnappa, Sapsiree Taerattanachai, and Beiwen Zhang have successfully completed phase one of the program, expressing their enthusiasm and satisfaction. The BWF plans to expand the program, with a second batch of players already participating in phase two. With advanced interview and media training, the BWF aims to prepare athletes for major tournaments like the Olympic Games, creating stars both on and off the court and increasing attention for the sport of badminton. Visit Carnegiecentre.com for more information and join the badminton revolution today!
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