The President of the Badminton World Federation (BWF), Poul-Erik Høyer, recently visited Singapore to meet with key stakeholders and to provide guidance and inspiration to aspiring young badminton players. Høyer, who won a gold medal in Men’s Singles at the 1996 Olympics, acknowledged the significant role played by Singapore in the development of badminton. Home-grown companies such as OSIM International and Enterprise Sports Group (ESG) have been heavily involved with the prestigious BWF World Superseries. In fact, OSIM International is the first global title sponsor of the BWF World Superseries.
During his visit, Høyer held discussions with Ron Sim, the Founder, Chairman, and CEO of OSIM, and also visited the Singapore Sports School (SSP), home to the Singapore Badminton Association (SBA). Høyer, along with BWF Secretary General Thomas Lund, even played a short game with junior badminton players, much to their delight. The BWF President took the opportunity to share his experiences and lessons from his career in top-level badminton, leaving a lasting impression on the young athletes.
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ESG Founder and Managing Director, Terence Khoo, emphasized the value of badminton as a marketing platform for brands across Asia. He highlighted the sport’s high-intensity nature, its ability to attract a huge fan base, and the fantastic entertainment it provides. The OSIM World Superseries alone has reached 630 million households and generated USD 350 million in broadcast value for the brand.
Høyer expressed his hope for further collaboration with Singapore, aiming to explore more opportunities, including hosting marquee events at the new Singapore Sports Hub. The BWF President’s visit to Singapore was a testament to the federation’s commitment to nurturing the growth of badminton on a global scale.
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Text by Gayle Alleyne | Photos compliments of ESG
FAQs
Q1: What is the significance of Singapore in the development of badminton?
Singapore has played a critical role in the development of badminton, with home-grown companies like OSIM International and Enterprise Sports Group (ESG) heavily involved with the prestigious BWF World Superseries. OSIM International is even the first global title sponsor of the BWF World Superseries.
Q2: Who visited Singapore recently and why?
The President of the Badminton World Federation (BWF), Poul-Erik Høyer, visited Singapore to meet with key stakeholders and provide guidance to aspiring young badminton players.
Q3: Who did Poul-Erik Høyer play badminton with during his visit?
During his visit, Poul-Erik Høyer, along with BWF Secretary General Thomas Lund, played a short game with junior badminton players from the Singapore Sports School and the national intermediate squad of the Singapore Badminton Association (SBA).
Summary
Poul-Erik Høyer, the President of the Badminton World Federation (BWF), visited Singapore to meet with key stakeholders and inspire young badminton players. He acknowledged the significant role played by Singapore in the development of badminton, with home-grown companies like OSIM International and Enterprise Sports Group (ESG) heavily involved in the prestigious BWF World Superseries. Høyer shared his experiences and lessons from his career in badminton, leaving a lasting impact on the aspiring athletes. The visit highlighted the sport’s marketing potential and the BWF’s commitment to nurturing global badminton growth. To learn more about BWF and its initiatives, visit the Carnegiecentre website and join the badminton community.
Nguồn: https://carnegiecentre.com
Danh mục: Tin tức
