The Badminton World Federation (BWF) has recently made headlines by announcing its partnership with leading sport apparel and equipment company, Li Ning, as well as energy drink brand, Redbull China, for its Major Events over the next four years. This exciting collaboration will bring a fresh wave of support and exposure to the world of badminton.
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Taking Badminton to New Heights
These partnership deals, which will span from 2013 to 2016, mark the first time that the BWF has secured global sponsorships for its Major Events. The four-year agreement will commence with the highly anticipated Sudirman Cup, set to take place in Kuala Lumpur, Malaysia. The partnership will then extend to the annual BWF World Championships and the prestigious Thomas & Uber Cup tournaments.
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This achievement represents a significant milestone for the BWF as it moves away from the previous system of hosts securing sponsors in their domestic markets. BWF Secretary General, Thomas Lund, expressed his delight in securing these long-term agreements and emphasized the importance of these partnerships in showcasing badminton’s premier tournaments to a global audience.
A Boost for Badminton
Badminton has been experiencing steady growth in recent years, capturing the attention of global audiences. This surge in popularity has attracted the interest of corporate entities, as demonstrated by the involvement of Li Ning and Redbull China. The BWF’s partnership with these brands highlights the sport’s increasing global appeal.
As part of the agreement, all Major Events held during the four-year period will feature Li Ning top-quality shuttlecocks and court mats. Li Ning will also serve as the title sponsor for the Sudirman Cup, which will be held this year at Putra Stadium in Malaysia. With 32 countries participating, including defending champions China, the Sudirman Cup promises to be a thrilling tournament.
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Li Ning’s General Manager of Li Ning Indoor Sports, Mr. Hong YuRu, expressed his belief in badminton’s rising prominence and the brand’s commitment to supporting major sporting events. Meanwhile, Redbull China’s Sports Marketing Director, Mrs. Joan Zhang, emphasized the significance of their association with the BWF’s Major Events and their dedication to aligning with the world’s best sporting tournaments.
FAQ
Q: What is the Sudirman Cup?
A: The Sudirman Cup, also known as the World Mixed Team Championships, is a premier badminton tournament that brings together teams from around the world to compete for the title.
Q: How many countries will participate in the upcoming Sudirman Cup?
A: A total of 32 countries, including defending champions China, will compete for the title in the Sudirman Cup.
Conclusion
The BWF’s exciting new partnerships with Li Ning and Redbull China herald a new era for badminton as the sport continues to captivate audiences worldwide. The inclusion of global sponsors for the Major Events further solidifies badminton’s status as a premier sport. With these collaborations, the BWF aims to continue fostering the growth and development of badminton, while providing unforgettable experiences for fans and players alike.
For more information about the Badminton World Federation and its Major Events, visit Carnegiecentre.com.
Nguồn: https://carnegiecentre.com
Danh mục: Tin tức
