The Badminton World Federation (BWF) has recently revealed that Yonex will be the Official Equipment Partner for BWF Major Events. This exciting five-year agreement will cover prestigious tournaments such as the TOTAL BWF World Championships, TOTAL BWF Sudirman Cup, and TOTAL BWF Thomas & Uber Cup Finals. The partnership will commence in May with the TOTAL BWF Sudirman Cup in Gold Coast, Australia, followed by the TOTAL BWF World Championships in Glasgow, Scotland, in August.
Yonex, a pioneer in badminton equipment development, has established itself as a leading brand known for its innovation and technology. Their equipment has earned global recognition and admiration, instilling confidence in players and partners alike. BWF President Poul-Erik Høyer expressed his delight, stating, “We are very pleased to bring Yonex even closer to us through this important partnership.” He acknowledged Yonex’s longstanding commitment to badminton and expressed confidence in the brand’s ability to handle key aspects of flagship tournaments, helping to further promote the global growth of badminton.
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Ben Yoneyama, Chairman of Yonex, extended his gratitude to BWF for the trust placed in the company as the Official Equipment Partner. Yoneyama highlighted Yonex’s impeccable track record, having provided equipment for seven consecutive Summer Olympic Games from Barcelona 1992 to Rio 2016. Yoneyama also pledged Yonex’s support for BWF’s vision to transform badminton into a major global sport. He emphasized, “We look forward to collaborating with BWF to help boost the development of badminton as we move towards the Tokyo 2020 Olympic and Paralympic Games.”
As part of the partnership, Yonex will offer comprehensive on-site services to all players, including racket-stringing services, court mats, shuttles, and nets. They will also benefit from long-term activation and promotional opportunities through their association with these prestigious tournaments. Stephan Herth, Executive Director Summer Sports at Infront Sports & Media, expressed his delight in welcoming Yonex as the first sponsor of the new BWF partnership. He stated, “We are delighted to link them to a strong platform to reach their consumers and spread awareness of their high-quality products.”
FAQs
Q: When does the partnership between BWF and Yonex begin?
A: The partnership commences in May with the TOTAL BWF Sudirman Cup in Gold Coast, Australia.
Q: Which tournaments will be covered by this partnership?
A: The partnership will cover prestigious tournaments such as the TOTAL BWF World Championships, TOTAL BWF Sudirman Cup, and TOTAL BWF Thomas & Uber Cup Finals.
Q: What services will Yonex provide as part of the partnership?
A: Yonex will offer on-site racket-stringing services to all players at BWF Major Events, along with court mats, shuttles, and nets.
Conclusion
The partnership between BWF and Yonex for Major Badminton Events marks an important milestone in the world of badminton. By combining BWF’s expertise and Yonex’s innovative equipment, this partnership aims to further elevate the sport and promote its global development. Players and fans can look forward to witnessing thrilling badminton action with the assurance that key aspects of these prestigious tournaments are in safe hands. Together, BWF and Yonex are committed to enriching the world through the power of sports.
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