The recent joint anti-doping initiative between BWF and the Japan Anti-Doping Agency (JADA) has received positive feedback from players, entourage, and fans at the Yonex Open Japan 2016. This collaboration combines BWF’s Integrity campaign, known as ‘i am badminton,’ with JADA’s ‘Play True’ initiative. Supported by the Nippon Badminton Association, the initiative includes a quiz and social media activities for players and entourage, as well as outreach for the public. The Yonex Open Japan is the seventh event in the MetLife BWF World Superseries circuit and will conclude with the finals this Sunday.
A Positive Engagement
Former Japan international and current BWF Athletes’ Commission member Shintaro Ikeda assisted JADA staff at the booth in the training hall, explaining concepts to players and inviting them to participate in the quiz and sign the ‘Play True’ flag. Many notable players, including Japan’s Nozomi Okuhara, Akane Yamaguchi, Ayaka Takahashi, and Minatsu Mitani, Denmark’s Anders Skaarup Rasmussen, Malaysia’s Iskander Zulkarnain, Korea’s Lee Dong Keun and Ko Sung Hyun, Thailand’s Bodin Issara, Indonesia’s Tommy Sugiarto, and England’s Chris Adcock, took part in the activities. Participants were also given brochures and wristbands as a token of appreciation.
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Promoting Awareness
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One of the activities involved a quiz to test players’ awareness of anti-doping procedures. The quiz, designed in a fun multiple-choice format, displayed the top scores and completion times on a leaderboard. Chris Adcock emerged as the quiz winner, answering all ten questions correctly. Adcock praised the initiative, stating, “It’s a good initiative. Obviously, we all want clean sport. It’s useful they have come up with something like this.”
Social Media Engagement
Players were also encouraged to take photos with ‘i am badminton’ x ‘Play True’ selfie boards and share them on their social media accounts. The Twitter posts by Japanese star Ayaka Takahashi, Shintaro Ikeda, and Chris Adcock garnered significant attention, receiving numerous likes and re-tweets.
Engaging with Fans
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The initiative also aimed to engage with fans and promote the importance of clean sport. London 2012 Olympic silver medalist Mizuki Fujii became the face of the campaign, interacting with fans at the spectator booth. She emphasized the significance of sharing the message of sport integrity and anti-doping to the public, stating, “Not only athletes, but also as supporters of badminton, I hope we, the badminton community, can spread awareness of ‘clean sport’ universally.” Reika Kakiiwa, Fujii’s former partner, took over the booth the following day, attracting a long queue of spectators who took selfies and received wristbands, stickers, and brochures.
Summary
In conclusion, the joint anti-doping initiative between BWF and JADA at the Yonex Open Japan 2016 has been widely appreciated by players, entourage, and fans. The engaging activities, including a quiz, social media campaigns, and fan interactions, have successfully promoted awareness of anti-doping procedures and the importance of clean sport. This initiative demonstrates the commitment of BWF and JADA to uphold the values of integrity and fair play in badminton. To learn more about this initiative and stay updated on the latest badminton news, visit Carnegiecentre.com.
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