The Badminton World Federation (BWF) is thrilled to announce that Total Oil Asia-Pacific (Total) is the title sponsor of the BWF Para-Badminton World Championships 2019 in Basel, Switzerland. This partnership marks Total’s fifth year of collaboration with the BWF, highlighting their continued support for badminton.
Since its inception in 2015, this partnership has solidified Total’s commitment to badminton and their dedication to a long-term collaboration with the BWF. Last year, the BWF extended their partnership with Total, naming them the Official Energy Partner of the World Tour and the title sponsor of BWF Major Championships until 2021.
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This year, we are excited to present the 25th edition of the BWF World Championships in Basel, Switzerland. For the first time, this event will be held alongside the BWF Para-Badminton World Championships. The integration of Para badminton into the broader badminton community is a significant step forward, and BWF President Poul-Erik Høyer expresses his delight in having Total on board for both championships.
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“Para badminton has achieved a strong position as we approach the Tokyo 2020 Paralympic Games,” says Høyer. “We are thrilled to celebrate this milestone and raise awareness about our Para badminton development initiatives for the future.”
To emphasize the importance of this partnership, Total has extended their commitment to the BWF as the Official Energy Partner for the World Tour and the title sponsor for BWF Major Championships until 2021. The TOTAL BWF Sudirman Cup 2019 in Nanning, China, will be a special occasion to commemorate their five years of collaboration.
In 2015, Total became the first global energy company to partner with the BWF, investing in a multi-million-dollar partnership to promote badminton and expand both brands’ presence in the Asia-Pacific region and globally. Their collaboration is founded on shared values of equal opportunity, local integration, and continuous innovation.
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Christian Cabrol, President, and CEO of Total, Asia Pacific & Middle East, explains, “Through our sponsorship of the BWF Para-Badminton World Championships, Total aims to raise visibility for Para badminton and demonstrate that badminton is a sport accessible to all. We are proud to deepen our support and association with one of the region’s most popular sports, and our partnership has significantly increased brand engagement.”
FAQs
Q: What is the BWF Para-Badminton World Championships?
A: The BWF Para-Badminton World Championships is an annual badminton tournament held in Basel, Switzerland. It showcases the skills and talents of Para badminton players from around the world.
Q: How long has Total been partnering with the BWF?
A: Total has been collaborating with the BWF for five years, supporting various badminton events and initiatives to promote the sport globally.
Q: What is Total’s role as the title sponsor of the BWF Para-Badminton World Championships?
A: Total is the title sponsor of the BWF Para-Badminton World Championships, providing support and resources to ensure the success of the tournament. Their partnership highlights Total’s commitment to badminton and their belief in the sport’s inclusivity and accessibility.
Q: Does Total sponsor any other badminton events?
A: Yes, Total is the Official Energy Partner of the BWF World Tour and the title sponsor of BWF Major Championships until 2021. Their continued support contributes to the development and growth of badminton worldwide.
Conclusion
Total’s partnership with the Badminton World Federation is a testament to their dedication to promoting badminton and expanding its reach. As the title sponsor of the BWF Para-Badminton World Championships and the Official Energy Partner for the World Tour and BWF Major Championships, Total’s support plays a crucial role in advancing the sport and creating opportunities for athletes of all abilities. Their commitment to equality, local integration, and innovation aligns perfectly with the values of the BWF, making this collaboration a strong foundation for future success.
For more information about Total’s partnership with the BWF and their involvement in badminton, visit Carnegiecentre.
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