The exciting partnership between Total and the Badminton World Federation (BWF) has taken another leap forward with the inclusion of Badminton’s premier global event. Total is now an official sponsor of the Dubai World Superseries Finals – the ultimate badminton season finale tournament, extending their commitment until the end of 2017.
A Strong Commitment to Badminton
As the official energy partner, Total is dedicated to providing robust support in all activities and promotions for the Finals. This extension follows the initial announcement of the partnership between Total and BWF in 2015, which will continue until 2018. Total holds the title sponsorship for all BWF Major Events, including the TOTAL BWF Sudirman Cup, TOTAL BWF Thomas & Uber Cup Finals, and TOTAL BWF World Championships. Additionally, Total is a partner of the MetLife BWF World Superseries in China, India, Malaysia, and Indonesia until 2017.
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Uniting Badminton’s Best Performers
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The Dubai World Superseries Finals serves as the season finale of the MetLife BWF World Superseries, bringing together badminton’s top performers and celebrated stars. In this Olympic year, spectators can expect to see the Rio 2016 champions vying for a share of the lucrative jackpot. BWF President Poul-Erik Høyer expressed his appreciation for Total’s commitment to badminton and their partnership with the Dubai World Superseries Finals.
Shared Values and Attributes
Total’s expansion of branding activities beyond the motorsports arena aligns with the common characteristics between their key products and badminton. Both require powerful performance, technologically advanced precision, and exceptional endurance. Mr. Stephane Lagrue, Specialties Vice President of Total Marketing & Services Asia Pacific, emphasized the synergies: “Total is always pushing the boundaries when it comes to performance and endurance of car engines with our TOTAL QUARTZ lubricants. These values and attributes can be applied to badminton as well, which is a racket sport that demands agility, performance, and stamina, especially during bursts of attack and defense.”
Building a Strong Future
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Total’s extended partnership with the BWF beyond Asia demonstrates their enthusiasm for badminton’s global reach. The collaboration aims to end the badminton season finale on a high note, further showcasing the sport’s excitement and Total’s dedication.
Q: What is the Dubai World Superseries Finals?
A: The Dubai World Superseries Finals is the ultimate badminton season finale tournament, featuring the best performers and celebrated stars of the sport.
Q: What is Total’s role in the partnership?
A: Total is the official energy partner and sponsor of the Dubai World Superseries Finals. They provide strong support in all activities and promotions for the event.
Q: How long is the partnership between Total and BWF?
A: The partnership between Total and BWF began in 2015 and will continue until 2018.
Q: Which other events are part of the partnership?
A: Total holds the title sponsorship for all BWF Major Events, including the TOTAL BWF Sudirman Cup, TOTAL BWF Thomas & Uber Cup Finals, and TOTAL BWF World Championships. They are also a partner of the MetLife BWF World Superseries in several countries.
Total’s extended partnership with the Badminton World Federation for the Dubai World Superseries Finals highlights their commitment to badminton and their belief in the sport’s values and attributes. Together, Total and BWF aim to elevate the badminton experience, showcasing the sport’s power, precision, and endurance. As both brands continue to push boundaries and strive for excellence, spectators can look forward to an exciting future for badminton.
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