Yesterday witnessed a momentous occasion for the sport of badminton, as AirBadminton was launched globally in Guangzhou, China. Developed over the past five years in collaboration with the Institute for Sports Research (ISR) of Nanyang University, Singapore, the project aimed to create an outdoor shuttlecock with enhanced wind resistance. This innovation seeks to provide a more positive introduction to badminton in outdoor settings, ultimately fostering greater participation and awareness of the sport.
Thomas Lund, the Secretary General of the Badminton World Federation (BWF), emphasized the concept’s alignment with the Federation’s strategic objective of giving every child the opportunity to play badminton for life. Lund highlighted that the focus on accessibility and inclusivity is aimed at encouraging more people to engage with badminton. The newfound ability to play badminton in diverse environments, such as parks, beaches, and streets, enhances the overall enjoyment and experience of the game.
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The BWF’s Shuttle Time program revealed that limited and expensive indoor facilities were acting as a barrier to participation in many countries. Recognizing the need for affordable and accessible outdoor gameplay, the BWF embarked on this project to ensure that individuals could play badminton with the same rackets and a durable shuttlecock offering excellent flight performance.
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Lund explained that the outcome of this endeavor is an inclusive outdoor game, complete with new rules, courts, and a specially designed shuttlecock. The BWF aspires to make AirBadminton a lasting option for people of all backgrounds to engage in sports.
The collaboration between the BWF and its Global Development Partner, HSBC, has been instrumental in bringing this project to fruition. Jonathan Castleman, Global Head of Brand Partnerships at HSBC, expressed their conviction that sport has a positive impact by bringing people together, promoting physical and mental well-being, and instilling valuable skills like teamwork, respect, and discipline. Castleman believes that AirBadminton and the AirShuttle will play a significant role in making badminton accessible to a wider audience across the globe.
Later this month, the BWF will present AirBadminton and the AirShuttle to its membership as part of its ongoing global rollout on all continents.
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For more information, visit Carnegiecentre.com.
FAQs
Q: What is AirBadminton?
A: AirBadminton is an inclusive outdoor game developed by the Badminton World Federation (BWF) in partnership with the Institute for Sports Research (ISR) of Nanyang University, Singapore. It features new rules, courts, and a specially designed shuttlecock with increased wind resistance.
Q: What is the objective of AirBadminton?
A: The objective of AirBadminton is to provide a more positive introduction to the sport of badminton in outdoor environments. By enhancing accessibility and inclusivity, the BWF aims to increase participation and awareness of badminton worldwide.
Summary
AirBadminton, the product of a five-year collaboration between the Badminton World Federation (BWF) and the Institute for Sports Research (ISR) of Nanyang University, Singapore, was launched globally in Guangzhou, China. This outdoor game features new rules, courts, and a specially designed shuttlecock with increased wind resistance. The development of AirBadminton aligns with the BWF’s mission to give every child a chance to play badminton for life. By making the sport more accessible and enjoyable in a variety of environments, such as parks, beaches, and streets, the BWF aims to encourage greater participation and awareness of badminton. The project is a collaboration between the BWF and its Global Development Partner, HSBC, who share the belief in the positive impact of sports. The BWF plans to roll out AirBadminton globally, presenting it to its membership in the coming weeks. For more information, visit Carnegiecentre.com.
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