The Badminton World Federation (BWF) recently unveiled its Strategic Plan for 2016-2020 during the Member’s Forum in Kunshan, China. This plan focuses on four key elements that will shape the future of the sport: Entertainment, Participation, Partnerships, and Capacity. In this article, we will take a closer look at each of these elements and how they contribute to the growth and success of badminton worldwide.
Entertainment: Engaging Badminton Fans Globally
One of the primary objectives of the BWF is to excite, engage, and enhance the global fan base of badminton. By doing so, they aim to secure the sport’s financial and commercial development. The revenue generated from commercial ventures allows the BWF to expand the reach of badminton to all continents, improve tournament structures, and offer more significant prize money to athletes.
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In order to achieve this, the BWF recognizes the need to focus on creating an entertaining experience for fans. By enhancing the entertainment value of the sport, the BWF aims to increase fan engagement and support the long-term development of badminton worldwide.
Participation: Making Badminton Accessible for All
Another crucial aspect of the BWF’s Strategic Plan is promoting participation in badminton. Whether it’s in schools, clubs, or recreational settings, the goal is to make badminton accessible to people of all ages. The BWF’s Shuttle Time grassroots program embodies this perspective, aiming to give every child the opportunity to play badminton for life. By encouraging participation, the BWF believes that badminton can become a sport that brings joy and benefits to people of all ages and backgrounds.
Partnerships: Collaborating for Success
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Partnerships play a significant role in driving the growth of badminton worldwide. The BWF values strategic alliances and collaborations with various organizations and stakeholders. These partnerships include the International Olympic Committee (IOC), International Paralympic Committee (IPC), corporate sponsors, tournament hosts, and the 183 member associations of the BWF. By working together, these partnerships contribute to the development and promotion of badminton globally. The BWF acknowledges the importance of these collaborations and seeks to strengthen and build upon them to further advance the sport.
Capacity: Building a Strong Foundation for the Future
As badminton continues to grow, it is essential to develop the expertise and capabilities of its members. The BWF recognizes the need to invest in areas such as administration, event management, player development, and coaching. By providing support and resources to its members, the BWF aims to build a strong foundation for the sport’s future. Capacity building plays a crucial role in maintaining badminton’s growth trajectory and ensuring its sustained success in the years to come.
FAQs
Q: What are the key elements of the BWF’s Strategic Plan for 2016-2020?
A: The Strategic Plan focuses on four key elements: Entertainment, Participation, Partnerships, and Capacity.
Q: Why is entertainment an important aspect of the plan?
A: Enhancing the entertainment value of badminton helps to engage fans and support the financial and commercial development of the sport.
Q: What is the BWF’s goal regarding participation in badminton?
A: The BWF aims to make badminton accessible to people of all ages, whether it’s in schools, clubs, or recreational settings.
Q: How do partnerships contribute to the growth of badminton?
A: Partnerships with organizations like the IOC, IPC, corporate sponsors, and member associations help drive the development and promotion of badminton globally.
Q: Why is capacity building important for the future of badminton?
A: By investing in the expertise and capabilities of its members, the BWF aims to build a strong foundation for the sport’s future growth.
Conclusion
The BWF’s Strategic Plan for 2016-2020 sets the course for the future of badminton. By focusing on entertainment, participation, partnerships, and capacity, the BWF aims to ensure the sport’s continued global growth and success. Through collaborations, accessibility, and investments in expertise, the BWF is dedicated to creating an exciting and inclusive environment for badminton players and fans worldwide. For more information on the BWF and its initiatives, visit Carnegiecentre.
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