The Badminton World Federation (BWF) is excited to announce that Royal Selangor has been chosen as the official trophy partner for the prestigious HSBC BWF World Tour Finals. This partnership was revealed during the unveiling ceremony of the trophy at the Royal Selangor Visitor Centre in Malaysia.
Royal Selangor, a renowned Malaysian brand, has been welcomed into the international badminton family by BWF Commercial & Communications Director Owen Leed. He highlighted the company’s iconic status and respected reputation in Malaysia.
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As a global sports federation based in Malaysia, BWF is delighted to collaborate with Royal Selangor in this significant venture. The company, known for its remarkable pewter creations, will produce 14 large trophies to be displayed on the television court at the Finals, Super 1000, Super 750, and Super 500 events. Additionally, there will be 32 smaller trophies for the winners over the next four years, along with 32 runners-up plates. Royal Selangor is also responsible for producing the medals for all BWF Major Events.
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Royal Selangor Executive Director Chen Tien Yue expressed his excitement about becoming the official trophy partner. The company has been working with BWF since 2017 for their medal needs and is proud to take this relationship further. Chen Tien Yue emphasized the uniqueness of the iconic HSBC BWF World Tour Finals trophy, which is specific to the host city of Guangzhou. Royal Selangor’s craftsmanship for this trophy is on par with their designs for F1 races and ATP Masters tennis tournaments.
The HSBC BWF World Tour Finals Trophy has been exclusively crafted for BWF’s year-end showpiece in Guangzhou, China. This event will feature the top eight singles players and doubles pairs based on the HSBC Race To Guangzhou Rankings. The trophy design draws inspiration from the iconic Canton Tower, reflecting its spiraling open lattice structure and graceful silhouette in pewter. This pays homage to Guangzhou’s status as a modern and vibrant city.
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The trophy has received the seal of approval from star players Viktor Axelsen (Denmark), Chan Peng Soon, Goh Liu Ying, Goh Jin Wei (Malaysia), and Tai Tzu Ying (Chinese Taipei), all of whom attended the unveiling ceremony. These players aspire to qualify for the Finals and have the opportunity to hold this symbol of on-court supremacy.
Viktor Axelsen, the world No.1 Men’s Singles player, expressed his admiration for the trophies, describing them as beautiful and befitting of the Finals. He is determined to work hard to reach the Finals in December and hopes to lift one of these trophies at the end.
In addition to the unveiling ceremony, guests were invited to explore the Royal Selangor Visitor Centre and create their own personal pewter souvenirs.
FAQs
Q: What is Royal Selangor’s role as the official trophy partner for the HSBC BWF World Tour Finals?
A: Royal Selangor will produce the trophies for the Finals, Super 1000, Super 750, and Super 500 events, along with the medals for all BWF Major Events.
Q: What inspired the design of the HSBC BWF World Tour Finals Trophy?
A: The trophy design is inspired by Guangzhou’s iconic Canton Tower, capturing its spiraling open lattice structure and graceful silhouette in pewter.
Q: Who attended the unveiling ceremony and expressed their admiration for the trophies?
A: Star players Viktor Axelsen, Chan Peng Soon, Goh Liu Ying, Goh Jin Wei, and Tai Tzu Ying were present at the ceremony and expressed their admiration for the trophies.
Q: What did Viktor Axelsen, the world No.1 Men’s Singles player, say about the trophies?
A: Viktor Axelsen described the trophies as beautiful and befitting of the Finals, expressing his determination to qualify for the event and lift one of these trophies at the end.
Conclusion
The partnership between Royal Selangor and the HSBC BWF World Tour Finals brings together two prestigious entities in the world of badminton. With its exceptional craftsmanship and iconic status, Royal Selangor is set to create stunning trophies that will symbolize excellence and celebrate the achievements of the world’s top badminton players. To learn more about Royal Selangor and its remarkable creations, visit Carnegiecentre.
Nguồn: https://carnegiecentre.com
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